How to Generate More Leads from Your Commercial Real Estate Website
If you have a commercial real estate website, you probably created it with the hopes that it would bring you more business. To accomplish this, you’ll need to find a way to convert the people who visit your site into clients. Here are several tips to help you general more leads and boost your bottom line.
Choose a Clean Design
Your website is the online representation of your brand, so it should convey a positive message. Hire a professional to design and develop your website as opposed to choosing a budget cookie-cutter design. Choose a clean website theme that makes your text easy to read and important information simple to locate. Your theme should have a clear menu structure and should also be responsive so that it works equally well on any device.
No one is going to give you their commercial real estate business if they don’t trust your company. Your first opportunity to establish trust is often going to be online. Set yourself up as an authority in your industry and be willing to give away free advice. Find out what people are searching for and then answer their questions. You can even implement some of these answers into your quest to create conversions.
Create a Sales Funnel
When you design your commercial real estate website, it should have conversions and your sales funnel in mind. Decide where and how you wish to steer visitors with an established ultimate goal. Do you want someone to call you, sign up for your newsletter, or just enter their contact information? Create content with calls-to-action and even the offer of a “prized” download in exchange for that personal data.
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